About

Laurel Purewal has been a Senior Trial Consultant with JuryScope for over 20 years. Having extensive experience in the industry, she has seen trial consulting develop from a fledgling industry, into a litigation tool widely accepted and embraced by attorneys for every type of case, large and small. Ms. Purewal specializes in complex civil litigation, including patent and copyright infringement, breach of contract, unfair business practices and antitrust cases. Her work in a variety of areas has allowed Ms. Purewal to draw insightful and productive parallels between cases that can help the trial team better reach jurors with the facts of their case.

Ms. Purewal has broad experience in developing research methodologies and conducting research through mock trials, litigation focus groups and opening statement analysis. Her extensive knowledge of data gathering, analytic techniques and group moderation, combined with her legal knowledge and direct communication skills provides her with a unique perspective in analyzing research results and an ability to provide clients with striking insights in case strategy and themes.

Ms. Purewal thrives when engaged with a trial team early in litigation and likes to become an integral part of the team. In fact, she has broad experience observing trials, fully immersing herself with a team, providing feedback at the end of each trial day, preparing witnesses throughout trial, assisting in the development of direct and cross examinations, opening statements and closing arguments. Ms. Purewal has a wealth of experience developing jury voir dire and juror questionnaires, providing jury selection assistance and conducting post-trial juror interviews, when permitted.

She has extensive experience preparing witnesses for deposition and trial, from fact and corporate witnesses to expert witnesses. She is skilled at translating challenging technical topics to simplify them for non-technical jurors and assisting technical experts to communicate clearly and effectively to jurors from all walks of life and education. Even in the civil realm, many cases call for the discussion of sensitive topics by a witness. Ms. Purewal’s pragmatic and sensitive approach to these individuals has proven invaluable for teams addressing such topics.

Ms. Purewal graduated with distinction from the University of Oklahoma with a Bachelor of Fine Arts. She earned a J.D. from Golden Gate University School of Law and practiced in California before joining JuryScope. She is an inactive member of the State Bar of California. Additionally, Ms. Purewal has served as a panelist and as a CLE lecturer on a variety of topics. She is based in California.